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September 30, 2025
The Business of a Better Planet: Why Your Company Should Join 1% for the Planet
Joining 1% for the Planet is more than a donation, it’s a strategic move for businesses wanting to boost reputation, engage teams, and deliver real environmental impact.
Joining 1% for the Planet is more than a donation, it’s a strategic move for businesses wanting to boost reputation, engage teams, and deliver real environmental impact. This article walks you through how the network simplifies corporate giving by connecting you with vetted nonprofits, aligning donations with your values, and offering a trusted certification. By pledging 1% of your revenue (not profit!), you unlock a powerful tool for credibility, impact, and differentiation.
What Is 1% for the Planet?
Founded in 2002 by Yvon Chouinard (Patagonia) and Craig Mathews, 1% for the Planet is a global movement that asks businesses (and individuals) to give back for environmental causes. The principle is straightforward: because businesses benefit from natural resources, they should commit to restoring them. As a member, a company pledges to donate at least 1% of its annual revenue to approved environmental nonprofits. Because the commitment is based on revenue (not profit), it signals a genuine, consistent dedication to giving back.
Why Your Business Should Join
1. Build Consumer Trust with Credibility
Consumers today are savvy. They can see through vague claims. The 1% for the Planet logo is a globally recognized badge that shows you’re serious. Customers see that your commitment is certified, not just marketing talk. That transparency helps you stand out and build lasting loyalty.
2. Simplify Giving Without Compromising Quality
Choosing where to give can be complex and risky. 1% for the Planet streamlines that. You pledge once, choose from an approved network of nonprofits, and the vetting, compliance, and verification are handled. The structure is:
- Commit: sign up and pledge 1% of revenue
- Give: distribute funds to nonprofits of your choice
- Certify: annually confirm your revenue and donations
This framework gives you confidence, not only in your impact, but in its accountability.
3. Engage Your Team Through Purpose
Employees increasingly want more than a job, they want meaning. Joining 1% for the Planet invites your team into a shared purpose. It can boost morale, be part of onboarding, or be tied to volunteer opportunities with nonprofit partners. It turns your workplace into a source of pride.
4. Join a Global Movement & Network
When you join 1%, you also join thousands of other mission-driven businesses, from outdoor brands to tech companies. This opens doors to collaboration, shared learning, co-marketing, and scale. You're not giving in isolation, you’re giving as part of a movement.
How to Get Started
- Go to the 1% for the Planet website and apply.
- Provide your company details, revenue, and select your giving strategy.
- You choose nonprofit partners aligned with your values - Like ON A MISSION
- Begin your first year of giving and report accordingly.
- Read: Why Choose ON A MISSION as Your 1% for the Planet Partner
Ready to Make an Impact?
If you are already a 1% for the Planet member looking to allocate your funds to forest restoration projects, you can partner with us. As a 1% for the Planet non-profit, we specialize in high-impact, community-led reforestation. Reach out to our Head of Operations, Rob (rob@onamission.world), to discuss how to best allocate your fund and make a tangible difference in the world.
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